John Myers
Unorangarira here kutendeuka kwegirinhi kuMcdonald muna 2009? Tsvuku yakangoerekana yashanduka yakasvibira, uye nechifananidzo ichi chekugadzira chinoshanduka, chikafu chekukurumidza chekudya chakaedza kuita hutano hwakanaka.
Makambani echikafu anodzora vana nevachiri kuyaruka
Mafirizi akakora, soggy burger mabhanzi, nyama yakadzvanywa, masosi ekugadzira…
Vabereki vakawanda vanonyumwira madyiro evana vavo vaduku. Vechidiki ndivo vanonyanya kuvimbika vashanyi kuMcdonald's uye Co. Uku kukwezva kwekudya kwekutsanya kunobva kune rumwe rutivi pane zvinonhuhwirira zvinotakura zvinokuita kuti utsamire, zvakadai seshuga uye glutamate, uye kune rumwe rutivi pane zvakanangwa zvekutengesa pfungwa.
Kunyange vaduku vanoedzwa kuti vave ne "Kudya Kunofadza" nematoyi. Kunyange vanodya zvakashata vanowana appetite.
Nepo tichiri kugona kudzora madyiro evana vedu, pwere dziri kuramba dzichiita sarudzo dzadzo uye dzinonyengerwa nyore nyore nedanidziro dzinowanika kwose kwose.
Kushaya zvokudya zvinovaka muviri kuri kutsiva nekufutisa kwatekeshera kwete muMecca USA chete asi muEurope vana nevechidiki vari kuwedzera kufutisa. Pasinei nedzidzo pamusoro pekudya kunovaka muviri kumba uye muzvikoro, pwere zhinji dzinokweverwa kuM hombe sokunge inodzorwa kure.
Wezvematongerwo enyika weBritain Chris Brewis akatotsanangura chikafu chekukurumidza se "kushungurudzwa kwevana". Ongororo yeAmerica ikozvino yaburitsa nzira dzinokatyamadza dzinoitika muhuropi hwevana pavanoona ma logos echikafu chekukurumidza.
Fast food logos activate mibairo nzvimbo muuropi
Malogos echikafu chekukurumidza anoshandura pfungwa dzevana here? Tsvagiridzo yakaitwa neboka rekutsvagisa kubva kuYunivhesiti yeMissouri neYunivhesiti yeKansas inopa humbowo. Malogo eresitorendi echikafu nemazita emhando anozvipisa muuropi hwevana uye kutungamira sarudzo dzekudya kwavo.
Nokuda kwechidzidzo chacho, chinonzi "Neuroeconomics of Controversial Food Technologies," magnetic resonance imaging (MRI) scans yakaitwa pavana ve120 nevechiri kuyaruka vane makore gumi kusvika kumakore gumi nemana.
Kuyera basa rehuropi, vatori vechikamu vakaratidzwa marogo anozivikanwa, mamwe ane chekuita nekudya nekukurumidza. Zvakazoitika kuti nzvimbo dzemubairo muuropi, dzinofanirwa kukurudzira kana kudzikamisa kudya, dzakaratidza basa rakakura pakangosangana nezvidzidzo zvechikafu chekukurumidza-chikafu logos. Director of Studies Dr. Amanda Bruce vakaudza bepanhau reBritish The Independent kuti:
Tsvagiridzo yakaratidza kuti vana nevechidiki vanogona kusarudza chikafu chine logos chavanoziva. Mhedzisiro yacho ndeyekunetseka nekuti ruzhinji rwezvikafu, izvo zvinonyanya kuitirwa vana nevechidiki, hazvina kunaka kwazvo, zvine macalorie akawanda ane shuga, mafuta, uye sodium yakawanda.
Hunhu hunokuvadza hutano hwekudya kwevachiri kuyaruka vazhinji hwakabatana nekukura kunoshungurudza kwenzvimbo dzehuropi dzinoshandisa kudzora kwekuziva uye kudzora manzwiro.
Vana uye vechidiki vanogamuchira zvakanyanya kumaresitorendi ezvekudya nekukurumidza nekuti marogo nemazita emhando akanyorwa chaizvo muuropi hwavo.
Kana iyo inofanirwa inhibition maitiro muuropi isingachashandi, vechidiki kunyanya vanomhanyisa njodzi yekudzokorora kuita sarudzo dzisiri dzekudya.
Maketani echikafu-chikafu anoshambadzira zvakananga kuvana nevechidiki
Sekureva kweUS Federal Trade Commission (FTC), makambani ezvekudya nekukurumidza anoshandisa mari inosvika mabhiriyoni gumi nemazana matanhatu emadhora pagore kushambadzira zvigadzirwa zvavo kune vechidiki.
Iyo inonyanya kushandiswa pakushambadzira terevhizheni. Vezvematongerwo enyika vari kuwedzera kushoropodza pesvedzero yevanopa chikafu chinokurumidza pakudya kwevari kuyaruka tichitarisa matambudziko ehutano munyika dzakabudirira.
Muna 2006, vagadziri vezvikafu gumi nevana (kusanganisira Coca-Cola neKellogg's) vakabatana kuti vatarisire matanho ekutonga kudivi rehurumende yeAmerica nekuzvipira kwekuzvidira. Mubatanidzwa uyu wakazvipira kuderedza kuedza kwekushambadzira kwakanangana nevana nevechidiki.
Kurudziro yekomiti yekutanga-yekutanga ndeyekuti vagadziri vese vezvekudya nezvinwiwa vatore mamwe maitiro ekudya kune zvigadzirwa zvinonyanya kunanga vechidiki,
Lydia Parnes, director we Bureau of Consumer Protection, akadaro pamusangano wenhau.
Nekudaro, izvo zvakamboonekwa neFTC sedanho rekutanga rakanaka nemubatanidzwa weindasitiri wakanangana nedzidzo yezvekudya kunovava mushure. Vanotsoropodza chirongwa ichi chekuzvitonga vanobvunza zviri pamutemo izvo mubatanidzwa unonzwisisa zvakajeka nemaitiro ekudya.
Tsanangudzo yekushambadzira hainawo kujeka zvakakwana kuchengetedza vana nevechidiki. Robert Kesten, director weCentre for Screen-Time Awareness muWashington, iyo inotsvaga kudzikisira pesvedzero yenhau, akashoropodza New York Times:
Muchirongwa che'Better Business Bureau, makambani ari kutora chikamu anosarudza kuti 'zviri nani' chikafu chii. Ivo zvakare vanosarudza pamusoro pekushambadza nhungamiro yevana nevechidiki. Vagadziri saka ndivo vane basa rekutsanangura izvi zvakakosha.
Sevabereki, sarudzo yedu chete ndeyekusimudzira ruzivo rwevana vedu nezvemaitiro ekushambadza. Sezvo kurambidza kuchinyanya kufarirwa nevechiduku, dzimwe nzira dzinofanira kupiwa panzvimbo pezvo.
Tungamira nemuenzaniso une hutano uye ita kugadzira nevana vako. Zvokudya zvakakurumidza hazvifaniri kuva zvisina kunaka kana kuti zvinofinha!
