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Too Embarrassed to Ask: What Does “Nutella” Actually Mean?

What does “Nutella” actually mean?

The nougat spread Nutella has been delighting not only the little ones in Germany for over 50 years. However, the history of nut nougat cream is much older.

  • it all started around 1940 in Piedmont. The Italian pastry chef Pietro Ferrero created a spread that he called pasta gianduja.
  • After Ferrero refined the reception of his nut nougat cream eleven years later, he naturally wanted to make this known with the name, and henceforth the spread was sold under the name Supercrema gianduja.
  • However, this did not go well for long, since the superlative had to be removed from all product names in Italy from 1962 onwards.
  • Ferrero was forced to come up with a good-sounding product name again and ultimately settled on Nutella. A product name that has continued its worldwide triumph on breakfast tables since 1964.
  • Nutella is a so-called made-up word. Ferrero took one of the supposed main ingredients of the chocolate cream, the nut (in English Nut). He then combined that with the Italian diminutive “Ella”. If you like, Nutella stands for little nuts.
  • The nut nougat cream also contains nuts, of course, but if you take a closer look at the list of ingredients, you will see that sugar is at the top, followed by vegetable oil, and only then come to the hazelnuts. All in all, Nutella is a small calorie bomb that you should not underestimate.
  • However, it does not harm the success of the nut nougat cream. According to Ferrero, so much Nutella is produced today that one could circumnavigate the world 1.8 times.
  • Tip: You can of course save calories if you make the chocolate spread yourself.
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Written by Paul Keller

With over 16 years of professional experience in the Hospitality Industry and a deep understanding of Nutrition, I am able to create and design recipes to suit all clients needs. Having worked with food developers and supply chain/technical professionals, I can analyze food and drink offerings by highlight where opportunities exist for improvement and have the potential to bring nutrition to supermarket shelves and restaurant menus.

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